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Prof. Dr Willem Mastenbroek
Prof. Dr E. van de Bunt
Drs C. Visser



Editorial Staff

Strategy & Administration

Entrepreneurship is sometimes glorified like some weird cult, but the truth is that most companies don't start the way people think they do. There is only one way to get money for an idea. If you have successfully built and sold a good sized company, and have an idea in a similar field that you are putting some of your own money into, you may be able to get some funding based on your past success. But barring that, here are the "real" ways companies get started. I've probably forgotten some, so feel free to add your own thoughts in the comments.

1. The PhD - Government funded research leads to some new breakthrough. The PhD that worked on it partners with a few people and finds a little bit of money to commercialize the technology.

2. The corporate spinoff - A company develops a technology that it doesn't want or need. A few employees spinoff with the technology and a bit of cash from the corporation and try to commercialize it.

3. The necessity - A guy runs a small business of some sort, and has an unmet need. He figures out a new widget (or software maybe) to meet his need. Eventually, someone asks about the widget because they could use one too. Guy markets widget and does well.

4. The consultant expansion - A small consultant shop with just a few people tackles and solves an interesting problem. Realizing that their solution has other applications, they seek funding and market it.

5. The hobby - A guy has a hobby, maybe woodworking, for example. Over time he becomes very very good at it, and people start asking him to make them things. He launches a business around it.

6. The part-timer - This is, in my experience, the most popular and one of the best ways to move towards entrepreneurship because it allows you to transition. You start something small, working mainly evenings and weekends while keeping your day job. You have a few excited customers that you use to help figure out the future of your business. You grow to the point where you are stressed out from working two jobs. You work out a plan, and transition full-time to the new venture.

7. The small business - You start something simple and cheap. It never makes it to the "big leagues," but so what? Most entpreneurs never do. Michael Dell is a rare breed.

If you want to be an entrepreneur, stop believing that ideas matter. That isn't what entrepreneurship is about. Entrepreneurs aren't idea people, everybody and their brother has ideas. Entrepreneurs are people that exploit ideas by matching them to market needs, executing them despite scarce resources and designing a business model that makes the idea profitable.

If you want to be an entrepreneur, stop waiting. Start doing something. That is how you learn. Make entrepreneurship your hobby, until you can make it your career. And stop reading garbage about these companies that go from idea to a billion dollar valuation in two years. That requires as much luck and timing as it does vision and execution. You will have much more success if you get these crazy ideas out of your head, and if you put the kool-aid down.


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