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Prof. Dr Willem Mastenbroek
Prof. Dr E. van de Bunt
Drs C. Visser



Editorial Staff

Negotiating as emotion management
Prof. dr. W.F.G. Mastenbroek
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Competing with Pirates

Pieter Klaas Jagersma en Desiree van GorpA common strategic dilemma is that of low-cost versus service. Today’s fierce competition between airline companies is an excellent example of this. What can a company do to best tackle this issue? The authors propose six strategies, including specific recommendations for KLM.
[ Strategy & Administration , Cases ]

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