Pieter Klaas Jagersma en Desiree van Gorp
Competing with Pirates
A common strategic dilemma is that of low-cost versus service. Today’s fierce competition between airline companies is an excellent example of this. What can a company do to best tackle this issue? The authors propose six strategies, including specific recommendations for KLM.
Geplaatst op 10-04-2002
[Strategy & Administration, Cases]
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