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Prof. Dr Willem Mastenbroek
Prof. Dr E. van de Bunt
Drs C. Visser

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Pieter Klaas Jagersma en Desiree van Gorp

Competing with Pirates
Pieter Klaas Jagersma en Desiree van Gorp
A common strategic dilemma is that of low-cost versus service. Today’s fierce competition between airline companies is an excellent example of this. What can a company do to best tackle this issue? The authors propose six strategies, including specific recommendations for KLM.
[Strategy & Administration, Cases]

Pagina: 1 

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