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Prof. Dr Willem Mastenbroek
Prof. Dr E. van de Bunt
Drs C. Visser

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Negotiating as emotion management
Prof. dr. W.F.G. Mastenbroek
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A simple brand health check
Marketing
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The Changing Pattern of the Web
IT / Internet
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The Management of Bureaucrats: 1 Rule, 3 Options
Government Management
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How to lead your customer into temptation
Marketing
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Hypes to ignor and trends to follow
Globalisation
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Agencies outsource rich media grunt work
Marketing
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Entrepreneurship
Strategy & Administration
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10 tips to consider before staring a business
Strategy & Administration
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How to manage timemanagement
Personal Effectiveness
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The Rising Tide of Customer Defection
Business Services
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Top 10 Mistakes Made When Buying a Business
Strategy & Administration
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The Long-Term Perils of Being a Control Freak
Personal Effectiveness
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Hindervation
Performance Management
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"Outside the Box": The Inside Story
Performance Management
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"Market model" can help France
Globalisation
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Top Annoyances at Work
Human Resources
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10 Reasons why internet marketing will be the #1
Marketing
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The 7 Habits of Highly Effective Web Sites
IT / Internet
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Small is the new big
Marketing
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Who do we trust?
Business Services
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Readers' responses on the short messages

Product Manager
You may also be interested in futher thoughts on messaging (specifically product-centric versus cust...
Roger L. Cauvin
Readers' responses on the columns

Send us your results
Klaas-Pieter, and anyone else who is doing research on the effects of office design, let me know you...
Lisette van Hulst
Editor of Pi Project & Interior, Amsterdam
Dear Sir, As an editor of a Dutch magazine on contract interiors, I'm very pleased to note that yo...
Lisette van Hulst
The secrets of office design
For me this article was striking for i am doing research for my HRM master thesis on the subject of ...
klaas-pieter
Readers' responses